TL;DR: Moment Studio was tasked with the creation of original content for Olmeca Altos Tequila’s “Field Notes” section of their website, creating original video and photography unique to the brand.
Challenge: Olmeca Altos Tequila is a versatile spirit that is perfectly suited for a variety of delicious cocktails. Made for mixologists by mixologists, we were tasked with creating original, unique recipe content that is authentic to the brand.
The Work: Olmeca Altos Tequilas, steeped in tradition and authenticity, was crafted specifically to provide accessible but high quality pours both straight up and in delicious cocktails. To bring this to life, Pernod Ricard looked to Moment Studio to create its digital lifestyle content hub, “Field Notes,” on the Altos Tequila website. We worked with the brand to create an editorial agenda that would feature creative, adventurous and authentic cocktail ideas and how-tos alongside and experiential content illustrating the Altos tradition. Of course, we have our tequila classics such as Palomas and Margaritas, but Altos asked us to push the limits. So, that’s what we did, demonstrated for example in our Balón de Oro piece: a simple cocktail becomes extraordinary through an innovative presentation. This intricate process video was a great way to celebrate the beautiful game and it certainly resonated with our consumers, receiving thousands of views.
Results: The Olmeca Altos’ “Field Notes” content hub continues to be a cornerstone if it’s web presence and social strategy, with recipes earning thousands of views across the brand’s owned properties.