We put the “Make” in Makers
We live in a time where doing it yourself is a badge of honor. Where making is also a way to make it special, to make it yours and even to make memories. We want to design our own space, express our own style, and make our mark on our homes. And as always, doing it yourself is definitely a way to save a few dollars.
We help brands help people make. From design to recipes, from furnishings to DIY projects, from mixology to rainy-day activities, from making art to making a deck. We’re experts in making content that goes from how-to to can-do to will-do.
Here are just a few of our favorites.
The 24-Hour Lawn
With Scott’s products and some elbow grease, we created a UGC-looking real time-lapse of converting a reclaimed parking slab in Brooklyn into a BBQ-worthy backyard.
Purina’s expertise and passion for pets makes them the ideal source of all kinds of pet care tips – from food to the pet lifestyle. We’ve created dozens of expertise-loaded how-to’s to help pet parents live a more fulfilled life with their four-legged friends.
EyeBuyDirect DIY Eyeglass Menagerie
Our strategy for EyeBuyDirect, the online glasses etailer, inspired consumers to think of eyewear as fashion accessories rather than corrective medical devices. EyeBuyDirect’s low prices and convenience enabled consumers to change their glasses as often as they change their shoes. Such a fashion-forward consumer would need a place to store all these glasses, and we gave them just the DIY tutorial they needed to make a storage container all their own.
The Magical Cocktail
With Olmeca Altos, we created the Balón de Oro, a cocktail presentation as unique as the traditionally-crafted tequila it serves.
Fashion forward women in this demo seek 24/7 style resources to achieve salon-worthy hair every day, so we created the First Digital Hair Salon: a virtual salon with 24/7 access to 100+ how-to videos accompanied by a webcam mirror.
The Never-ending Cookie Recipe
With Country Crock, we showed how to make a seemingly endless variety of cookies with their quintessential cookie dough receipe. Done and done.
The Ultimate Cookie Pop. And Luau. And Indoor Campout.
Dryer’s brings families together. So, we created how-tos for luau’s, campouts and yes, the ultimate cookie pop. What’s a cookie pop? Watch and learn, watch and learn.
The maker culture is alive and well, and they love Dark Horse. So we created a series of artistic inspirations to drive affinity among this audience. They turned out beautifully.