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Moment Studio Joins Forces with Deep Focus, Creates New Agency Model

Efficient, Data Focused Model will be lead by Moment Studio CEO Ken Kraemer

Building on our award-winning, effective, content creation agency model, we have joined forces with Deep Focus, the digitally-lead creative agency and our sister agency within Engine Group.

Moment Studio CEO Ken Kraemer will become CEO of the new agency, to be called Deep Focus, and our Executive Director of Content Christina Cooksey will become Senior Vice President of Creative Product.

Deep Focus will additionally be building the capabilities of Engine Media Group directly into the business to ensure leadership in integrated distribution and analytics.

“Advertising is changing faster than ever,” Kraemer said. “Agency responsibilities are being consolidated, there are fewer AOR assignments with more competition for them, and there’s been a complete shift in the space that made Deep Focus famous – social. That’s why we are focused on creating a new way for clients to be effective in this landscape – an agency model that is creatively nimble, fueled by data and analytics, and keeps creative and distribution closely integrated at every stage of development. The new Deep Focus will be a reflection of that vision and really what client’s want and need.”

“We believe that the new combined business model is the model that clients need now, and we are confident Ken’s distinctive combination of strategic and creative leadership can execute on that vision,” said Rick Eiserman, North American CEO of  Engine Group.

We will continue to do business as Moment Studio as we serve our portfolio of talented clients. We will also continue to serve the content marketing market with our unique content creation model for clients who are looking for a creative, smart efficient specialty approach.

You can read all about it here.

Moment Studio Nominated for four Digiday Content Awards, Including Agency of the Year

Agency Racks Up Content Awards Finalist Nods for Innovation, Effectiveness and Best Content Marketing Agency for work with eBay, Eye Buy Direct.

BestContentAgency Content Awards

Moment Studio has been nominated for four content awards in the 2017 Digiday Content Marketing Awards, announced on March 30th. The show recognizes industry-leading content work “that connects brands to audiences across channels including mobile, social, video and more.”

“We are incredibly proud of the work we do for our clients, the makers in our studio behind that work, and the benchmark-breaking results it earns. To have that work recognized by our peers in the industry is a welcome bonus,” said Ken Kraemer, CEO and Founder of Moment Studio. “I am personally very proud of our people in light of these nominations.”

The work honored as finalists includes Most Innovative Use of Content for eBay, Most Effective/Measurable Campaign for Eye Buy Direct, Best Use of Instagram for eBay, and, of course, Best Content Marketing Agency for Moment Studio.

“The work we create is a special kind of content that the team really puts their hearts and souls into, and we’re so happy that others in our space recognize that,” said Christina Cooksey, Executive Director of Content at Moment Studio. “Content Awards shows are not that common, and we’re happy to have been nominated several times by the Digiday judges,” she added.

Moment Studio’s nomination as Best Content Marketing Agency is particularly notable in its first year as an independent agency. “It’s incredible to be nominated for ‘Best Content Agency’ in our very first year as an independent agency. It is a testament to the dedication, creativity and inspiring talent of our people and clients. I’m really excited,” added Kraemer.

“We’re also grateful for our great partnerships with Engine Media Group, Deep Focus and Edelman. These campaigns were a great team effort.”

The Digiday Content Awards will be held in New York on May 10. You can see the full list of nominees here.

Ken Kraemer named to Campaign’s 2017 40 Over 40 List

KenKraemerImage_smallerCampaign Magazine named Moment Studio CEO & Founder Ken Kraemer to its “inaugural Digital 40 Over 40, a list of the most talented, accomplished and relevant grownups in interactive marketing right now.”

“I’m quite humbled to be named among these giants in our space,” said Kraemer. “Some of these folks have been shaping this industry for years, and I’ve been learning from and with them.”

Campaign posits that “millennials don’t hold a monopoly on digital skills or tech smarts,” and that this list of leaders has paved the way for an industry commonly thought to be dominated by younger professionals. It features leaders from retail, agencies and tech, and includes leaders from companies both established and more entrepreneurial.

“It’s an honor to be included and nice validation for the work over the years,” added Kraemer, “but truly, it is just a reflection of the hard work and amazing creativity of the people and teams I’ve been lucky enough to work with at Moment Studio, Deep Focus, AtmosphereBBDO and at my other previous gigs. They should all get listed too.”

Read Ken’s profile here: Digital 40 Over 40 2017: Ken Kraemer, Founder & CEO, Moment Studio
See the whole list here: Meet Campaign US’ 2017 Digital 40 Over 40

How will Snapchat’s Audience Grow? Will it?

ken-kraemerCEO and Founder Ken Kraemer weighed in on where the Snapchat audience growth may come from in the coming years in The Drum. As a Snapchat Creative Partner, Moment Studio sees a variety of brand needs from the platform. Those needs vary, but all revolve around audience growth and performance data.

As competitive platforms adopt look-alike features, the platform’s future will depend on what makes it different.

“There are many different ways both Discover and original content can provide a differentiated experience, and it will drive the value of their Ad products as well. It also is worth noting that the 35+ set on Snapchat is thought to be growing and will drive its future as well,” Ken said.

It should be noted that the user base is slowly beginning to age. “Market research firm, eMarketer estimates that 6.4% of users will be from 45 to 54 years old, over 2 percentage points higher than previously projected,” The Drum notes.

Still, most brands are not looking to reach older audiences on Snapchat. Says Kraemer, “Most of the clients I’m seeing use Snapchat’s ad products have had a specific objective of testing the platform’s compelling effectiveness in reaching young millennials and exploiting their video consumption habits. And that makes sense – only about 20% of the platform’s users are over 35, and most brands’ Snapchat strategies are still in trial modes. They aren’t necessarily running complex multi-segment targeted campaigns.

“Granted this older demo will likely start to grow over time as the content offering in Discover grows – there are some brands with more universal appeal such as Esquire, CNN, etc.”

Read the whole article here: Industry executives weigh in on Snapchat’s audience growth

Christina Cooksey Celebrated in AdForum for Achievements in Advertising, Content


Christina Cooksey, Executive Director of Content was featured in AdForum’s coverage honoring the achievements of women in advertising. The interview was part of its observation of International Women’s Day.

Christina reflected on Moment Studio’s culture, the biggest changes she’s seen over time in our industry, and her proudest moments.

Said Christina “Our culture is rooted in creativity, innovation and making. Everyone is a creator in some right, and that really shapes the way we interact and the way we work.

“The advertising creative industry is predominantly male, but at Moment Studio we actually have more female creatives than males. The strong presence of female creators and leaders impacts the culture in a really positive way.

 “The solid representation of female creators and the strong presence of makers of both genders inspires a sense of equality that isn’t often felt in a creative organization. There is a natural curiosity amongst our team, and the gender mix results in an empathy for all target audiences and consumers – ultimately impacting/improving the work we deliver.”

Christina also gave the following words of wisdom to up-and-coming women in the advertising industry, as they pursue content marketing, creative, production and other roles, “The best way to inspire the next generation of women is to recognize and nurture talent. That means hiring for potential and mentoring towards results.

“My best advice: As women in this industry we can’t be afraid to pursue the career we desire and ask for the track we want, but we also need to put in the legwork and be ready to improve based on feedback. Don’t expect time in the industry to result in growth. Demand feedback, be able to critique your own performance and learn/improve every single day. And don’t expect anyone to manage your career for you – take all the help, support, mentorship you can get, but ultimately manage your own success.”

Read the entire interview here: Perspectives: Women in Advertising: Christina Cooksey, Director, Moment Studio

Engine Media, Moment Studio & Deep Focus Named Shorty Awards Finalists

Screen Shot 2017-01-29 at 7.45.18 PMWith its partners Engine Media Group and Deep Focus, Moment Studio was named a finalist by the Shorty Awards with EyeBuyDirect for Large Media Buying Strategy.

“Our work for EyeBuyDirect shows the real power of precision content,” said CEO and Founder Ken Kraemer. “By using the same data and insights to drive both the creative content execution and the media strategy, we were able to generate benchmark-breaking results for our client. While we are really in it for the results, we’re always happy when our industry recognizes us with awards nods.”

Kraemer added “Engine Media is the real star. Their partnership with us and the EyeBuyDirect has really driven some amazing outcomes. With Deep Focus’s account stewardship, this was a real dream team.”

EyeBuyDirect, a e-optical retailer, provided a clear goal: ROAS. With previous paid social campaigns, this objective had eluded them. The client was looking to work with a partner that could drive ROAS without utilizing a retargeting strategy. Working together, we repositioned EBD from a direct marketer to a Fast Fashion brand and helped make Glasses the new shoes. By utilizing en editorial approach across platforms important to fashion inspiration and shopping, we drove significant alignment that allowed us to drive our “own more than one pair” strategy.

“The Shorty Awards has emerged as the Oscars of Social Media, so we’re honored to be recognized, especially with our esteemed colleagues in a media category. We’re looking forward to taking the category when the shorty is awarded!” added Kraemer.

See our EyeBuyDirect work here.

See all Shorty Finalists here: The Ninth Annual Shorty Awards Finalists

Moment Studio’s Content Marketing Outlook

Content Marketing has grown up, and successful marketers have seen the implications and are taking advantage of them.

Intuitively, the bedrock of social marketing continues to be strong and unyielding: consumers love smart, funny or useful branded content. And that love can translate, funneled properly and with the proper paid media distribution, into all sorts of brand love and business impact: affinity, sales, equity, advocacy, perception shifts.

In an effort to help our clients, colleagues and friends think about the current state of content, distribution, media and social todevelop strategies that impact their business, Moment Studio has developed a concise, pragmatic and useful playbook to make the principles accessible. So we offer the 2017 Content Marketing Outlook.

A few highlights include:

  • The Content Marketing Framework – a wholistic approach to deciding what content to make, when.
  • Foundational Principles – how to look at the fundamentals of content.
  • The state of distribution.
  • Is vertical video dead? Or growing up?

You can view the 2017 Content Marketing Outlook via Slideshare below or download a copy here. If you’d like a hard copy of the outlook, please reach out and we’ll send you a copy.

Every brand challenge is different, and people’s points of view and attitudes are perhaps harder to predict than ever before, particularly in the current political culture. But the state of content marketing is strong, and we offer you the observations in this booklet to help provoke some new thinking when going to market in a perpetually evolving digital culture. Contact Us if you’d like to discuss this outlook or need help thinking about this space more.

Pinterest Enlists Moment Studio for Pin Collective

As Pinterest works to build an advertising business, it’s launching a creative program, known as the Pin Collective, with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. We’re proud to announce that Moment Studio is one of the few partners selected, and excited to continue sharing our platform expertise with clients.

Read the full story here:

Snapchat Creative Partner: Moment Studio Named Preferred Snapchat Agency

Snapchat Creative Partner Badge designates qualified Snapchat agencyMoment Studio was today named an inaugural Snapchat Creative Partner. Only a handful of creative and production shops were designated as such. The program helps potential advertisers find partners to be their Snapchat agency partner.

“It is a huge honor to be named a Snapchat Creative Partner. It is a great testament to the interesting and innovative work we’ve done for clients on the platform, and we’re proud to be part of the elite group that will help brands get more out of this seminal and important platform” said Ken Kraemer, CEO and founder of Moment Studio.

The program includes both API partners, who will help platforms and AdTech access the inventory on Snapchat, and Creative Partners, who will help brands make Snap Ads that will be effective and work in the unique platform.

“The sensibility of Snapchat culture is very specific. The kinds of things people do, share, react to and enjoy are fairly endemic to the platform, and the best Snap Ads honor, reflect and make use of those behaviors,” added Kraemer. “Beyond the unique challenges of vertical video, we have helped many brands fit in to the platform, and so stand out. We’re proud of the results we’ve gotten on Snapchat for such brands as eBay, Nestlé/Poland Spring, Lay’s and others.”

“While we are rarely a brand’s ‘Snapchat Agency,’ we do find this specialty is valuable to brands, media agencies, and other creative agencies who need help finding success on Snapchat. We’re happy – and nimble enough – to help in this capacity.”

You can read more about this announcement in AdWeek: Snapchat Launches Ads API, Names Ads Partners, Creative Partners

You can also read more about the program here.

Moment Studio Becomes Standalone Company

Moment Studio, Deep Focus‘ content creation and distribution offering since 2012, has become a standalone content studio within global marketing services network Engine Group.

The independent offering, which is now operating under its own P&L, is being led by Ken Kraemer, most recently Deep Focus’ chief creative officer.

Read the full article on AdAge: