Efficient, Data Focused Model will be lead by Moment Studio CEO Ken Kraemer
Building on our award-winning, effective, content creation agency model, we have joined forces with Deep Focus, the digitally-lead creative agency and our sister agency within Engine Group.
Moment Studio CEO Ken Kraemer will become CEO of the new agency, to be called Deep Focus, and our Executive Director of Content Christina Cooksey will become Senior Vice President of Creative Product.
Deep Focus will additionally be building the capabilities of Engine Media Group directly into the business to ensure leadership in integrated distribution and analytics.
“Advertising is changing faster than ever,” Kraemer said. “Agency responsibilities are being consolidated, there are fewer AOR assignments with more competition for them, and there’s been a complete shift in the space that made Deep Focus famous – social. That’s why we are focused on creating a new way for clients to be effective in this landscape – an agency model that is creatively nimble, fueled by data and analytics, and keeps creative and distribution closely integrated at every stage of development. The new Deep Focus will be a reflection of that vision and really what client’s want and need.”
“We believe that the new combined business model is the model that clients need now, and we are confident Ken’s distinctive combination of strategic and creative leadership can execute on that vision,” said Rick Eiserman, North American CEO of Engine Group.
We will continue to do business as Moment Studio as we serve our portfolio of talented clients. We will also continue to serve the content marketing market with our unique content creation model for clients who are looking for a creative, smart efficient specialty approach.
You can read all about it here.