With its partners Engine Media Group and Deep Focus, Moment Studio was named a finalist by the Shorty Awards with EyeBuyDirect for Large Media Buying Strategy.
“Our work for EyeBuyDirect shows the real power of precision content,” said CEO and Founder Ken Kraemer. “By using the same data and insights to drive both the creative content execution and the media strategy, we were able to generate benchmark-breaking results for our client. While we are really in it for the results, we’re always happy when our industry recognizes us with awards nods.”
Kraemer added “Engine Media is the real star. Their partnership with us and the EyeBuyDirect has really driven some amazing outcomes. With Deep Focus’s account stewardship, this was a real dream team.”
EyeBuyDirect, a e-optical retailer, provided a clear goal: ROAS. With previous paid social campaigns, this objective had eluded them. The client was looking to work with a partner that could drive ROAS without utilizing a retargeting strategy. Working together, we repositioned EBD from a direct marketer to a Fast Fashion brand and helped make Glasses the new shoes. By utilizing en editorial approach across platforms important to fashion inspiration and shopping, we drove significant alignment that allowed us to drive our “own more than one pair” strategy.
“The Shorty Awards has emerged as the Oscars of Social Media, so we’re honored to be recognized, especially with our esteemed colleagues in a media category. We’re looking forward to taking the category when the shorty is awarded!” added Kraemer.
See our EyeBuyDirect work here.
See all Shorty Finalists here: The Ninth Annual Shorty Awards Finalists